Positioning & Strategy
Clear, relevant positioning for companies, executive teams and leaders that resonates with their audiences.
Julia Hoffstaedter · Go4Value Communications
Julia Hoffstaedter advises executive teams at pivotal moments of transformation and strategic realignment.
Talk to Julia ↘When we can help
Executive teams and leaders need a clear communication strategy.
Change needs to make sense and connect with people.
Complex topics need a compelling story.
A critical moment calls for an experienced sounding board.
Expertise
Julia turns strategic messages into compelling narratives, sharpens the personal positioning of senior executives and makes change credible, inside and outside the organisation.
Clear, relevant positioning for companies, executive teams and leaders that resonates with their audiences.
Integrated corporate communications, PR and media relations built around a consistent strategy.
Communicating change so people understand it, support it and help shape it.
From speeches to corporate content: turning complex topics into clear, engaging stories.
Systemic coaching, communication training and facilitation for individuals, teams and leaders.
The Go4Value network
The right expertise for every challenge
Julia personally leads strategy and consulting. For larger or more specialised projects, she brings together the right people from her long-standing network: flexible, collaborative and without unnecessary layers.
Strategic consulting and change management, drawing on expertise from the KAIROS network, for example.
Corporate publishing, editorial work and storytelling, including experience from collaborating with Swisscontent.
Visual identity, information design and digital brand experiences.
Film, interviews and formats that bring communication to life and create an emotional connection.
Julia remains your main point of contact throughout every project, bringing together a team to match the task and your needs.
Clarity · Conviction · Impact
“Communication makes an impact when clarity meets a real understanding of people.”
Our approach
Finding a clear direction together
We listen, ask questions and understand the context, the people and the real objective.
We turn insights into a clear position, a guiding idea and a sound strategy.
We translate that direction into specific messages, formats and next steps.
Julia Hoffstaedter
Experience, empathy and a clear perspective
Julia combines more than 20 years of experience in corporate communications and executive positioning with in-depth expertise in systemic coaching. Today, she works at the intersection of business strategy and communication as a strategic adviser, communication trainer, systemic coach for individuals and teams, and facilitator.
Since 2021Go4Value Communications – advising senior executives on transformation, positioning and strategic communication
2019–2021SIXT – Director Corporate Communications; building the corporate communications function and advising executive management, including during the transformation brought about by the pandemic
2008–2019Telefónica Germany – media relations and change communication
2006–2008E.ON Energie and Allianz – internal and corporate communications
EducationGerman School of Journalism; M.A. in Communications & Media, Politics and Law, University of Münster
Personal. Direct. As equals.
Tell us briefly what you have in mind. Your message will be prepared as an email to Julia.
info@go4value-communications.com